Predictive analytics: the knowledge worker is the battleground

Analytics may be the pathfinder, but the human still needs to hold the compass. The actual battleground is not a particular type of analytics over another; the battleground is the knowledge worker, and the victory is in equipping the knowledge worker to make informed choices.

The problem with big data and predictive analytics are that there is undoubtedly too many data and too much faith in data as the source of business insight. Everyone is talking about making companies more data focused; but, in fact, we should be making data more business focused. There is no deficit in information, but there is a shortfall in insight.  As we deploy analytics to help solve business problems, we should consider how much context we can teach computers so that they can prompt us to take the appropriate action when necessary.


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Manoj Kumar

A senior management consulting professional and an entrepreneur by heart, Manoj has led global change programs for fortune 500 companies like HSBC, Fidelity Investments, and GE. His expertise lies in functional strategy development, operating model building, process analysis, operational improvement, and simplification including global implementation of BI technologies. In 2014, he was recognized as one of the Top 72 HR Analytics Influencers worldwide.

He is currently working as the Vice President, HR Analytics, HSBC. He is also very active in the Entrepreneurial community in India.
His entrepreneurial stints include – India’s first online Toy Rental Company “Rentoys” (, featured in Outlook Money, ET, DARE, UTV Pitch, ET Now, BangaloreMirror, Indian Express, DNA)
and an online marketplace for Indian voiceover artists – (1000+ artist community)