Does Pokémon Go Reveal The Future Of Graduate Recruitment?

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If events of the past week have demonstrated one thing, it’s the ability of augmented reality to attract and hold the attention of millions of people around the world. Pokmon Go has become the world’s most downloaded app, prompting concern about its ability to distract users in the workplace. Social media, AI, wearables and virtual reality are already driving digital recruitment.

The potential of augmented reality epitomised by Pokmon Go in recruitment is not easy to predict. As concern continues over the impact of Brexit, HR must continue to navigate its way through a hazardous jobs market while embracing digital technologies in all aspects of its talent management processes.

Few Examples of digitization that HR has already adopted includes:
– Gamification
– Virtual office tours
– Wearables
– Augmented reality
– Social media

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About Manoj Kumar 80 Articles
A senior management consulting professional and an entrepreneur by heart, Manoj has led global change programs for fortune 500 companies like HSBC, Fidelity Investments, and GE. His expertise lies in functional strategy development, operating model building, process analysis, operational improvement, and simplification including global implementation of BI technologies. In 2014, he was recognized as one of the Top 72 HR Analytics Influencers worldwide. He is currently working as the Vice President, HR Analytics, HSBC. He is also very active in the Entrepreneurial community in India. His entrepreneurial stints include – India’s first online Toy Rental Company “Rentoys” (, featured in Outlook Money, ET, DARE, UTV Pitch, ET Now, BangaloreMirror, Indian Express, DNA) and an online marketplace for Indian voiceover artists – (1000+ artist community)